There is an increasing emphasis on local search for some time now. Most law firms now realize they need to claim their listing on Google Maps (Google Places) but that is just the beginning. We previously wrote about The Importance of Local Search. It’s important to do more than just claim your listing. Here are a few tips to help you increase your local search visibility.
Other Local Search
Of course Google is the place to start. Google gets the most traffic and is the default in the majority of mobile devices today. However, don’t forget about Bing and Yahoo. Be sure to claim those listings as well. You need your local listing everywhere you can get it.
Expand Your Content
Once you have your listing claimed and it has your law firm name, address and phone number, don’t stop there. Complete all the information you can about the business. Be sure to include a description, photos, videos, links and more. The more your listing is complete, the better. Look at your competition and be sure you are giving more than they are.
Coupons
Google Places offers coupons to advertise any deals you may offer. It may be a book download, a how-to ebook download, free consultation or anything that you push to give you an advantage. Anything you can come up with to have a coupon or more will help your listing stand about above the competition.
Reviews
Reviews make your listing stand out. The more positive reviews you have, the better. It’s believed that Google considers the amount of reviews you have when ranking your local listing. Come up with creative ways to get clients to give you a review. The more the better.
Citations
Citations are local listings on other directories. Google picks up on these through the links they have to your website. Be sure your law firm name, address and all other info is consistant with that listed on Google. It’s believed that this also helps Google rank your listing, therefore increases your visibility. Get as many citations as you can.
These are just a few tips that should help your Local Search Placement. If you are unsure of how to do these things or you just aren’t having much luck because your area is so competitive, contact us today for help.
